Great post from one of my favourite marketers and business bloggers about looking after your brand.
And kudos to Jason from Meltwater Buzz for leading by example and being the only monitoring company that actually responded to mentions of them...
Amplify’d from jimsmarketingblog.com
People are venting but is anyone listening?
The brands that elect not to listen, are not only missing out on some incredibly valuable feedback, they are also missing out on the opportunity to reach out to their customers and retain their business.
I was initially drawn to this post because of the mention of our tool (see- we’re listening!) but this is an interesting discussion so I thought I would leave a few thoughts.
Read more at jimsmarketingblog.com
See this Amp at http://amplify.com/u/9gd9
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